B2B e-commerce built for wholesale ordering, not a consumer checkout
A wholesale ordering platform with tiered pricing, account-based catalogs and bulk reordering, built on Next.js and deployed on Vercel.
The problem
Wholesale buyers still email a PDF price list and wait for a reply. A repeat customer who wants to reorder the same forty items has to retype the whole list, or dig up last month's email and hope nothing changed. Consumer e-commerce platforms don't solve this well because they're built around a single public price and a one-item-at-a-time checkout, not tiered pricing per account, minimum order quantities, or a buyer who needs to place a two-hundred-line order in one pass. Sales staff end up manually processing orders that a well-built platform could take directly, which caps how many accounts one person can realistically service. Meanwhile buyers compare your ordering experience to the consumer platforms they use every day in their personal life, and a clunky PDF-and-email process looks worse by that comparison even when your product and pricing are competitive.
What we build
We build B2B ordering platforms around how wholesale actually works: account-based login with pricing specific to each buyer's negotiated tier, bulk ordering by SKU or CSV upload for buyers reordering the same items, and minimum order quantities enforced automatically instead of caught after the fact by a person. The platform runs on Next.js and deploys on Vercel, so it's fast even with large product catalogs and high-volume order pages. Repeat buyers can reorder their last order in a couple of clicks rather than rebuilding it from scratch every time, which is often the single biggest time saver we hear about after launch. We connect the platform to your existing inventory or ERP system where feasible, so stock levels and pricing reflect reality rather than a manually maintained catalog. Admin tools let your team manage accounts, approve new buyers, and adjust tiered pricing without needing us involved for routine changes. We build in phases — catalog and account-based ordering first, since that handles the bulk of order volume, with more specific workflows like quote requests or credit terms added once the core platform is live and proven.
What you get
- Account-based catalog with tiered, buyer-specific pricing
- Bulk ordering by SKU list or CSV upload
- One-click reordering of previous orders
- Minimum order quantity and account approval rules
- Integration with existing inventory or ERP system where feasible
- Admin dashboard for managing accounts and pricing tiers
Stack
Timeline
Account and pricing structure mapping: 1 to 2 weeks. Core catalog and ordering build: 5 to 8 weeks. Pilot with a small group of buyers before full rollout: 2 weeks.
Indicative cost
From €4,000 for a focused account-based ordering platform up to €12,000+ for a build including ERP integration, quote workflows and multi-tier pricing.
Frequently asked questions
Can different buyers see different prices for the same product?
Yes — that's a core requirement for most B2B platforms and is built in from the start, with pricing scoped per account or per negotiated tier rather than a single public price list.
How does reordering work for buyers who order the same items regularly?
Buyers can pull up a past order and resubmit it with one adjustment pass, or upload a CSV of SKUs and quantities, rather than rebuilding a large order line by line every time.
Can this connect to our existing inventory system?
In most cases yes, through an API or a scheduled sync, which we confirm during mapping. This keeps stock levels shown to buyers accurate rather than manually updated.
What if a buyer needs a custom quote instead of standard pricing?
We can add a quote-request workflow alongside standard ordering, so buyers needing a negotiated price submit a request that your team reviews, without disrupting the standard catalog flow for everyone else.
How is this different from a normal online store platform?
Consumer store platforms assume one public price and single-item checkout. This is built around account-based pricing, bulk ordering and approval workflows that a standard store platform either can't do or requires expensive workarounds for.
Can new wholesale buyers apply for an account through the site?
Yes — we typically build a self-service application form that routes to your team for approval, rather than requiring every new account to be set up manually before a buyer can even browse pricing.
Related services
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