An online store judged by completed orders, not by the homepage

An online store with a real catalog, card and cash-on-delivery payments, live stock and Greek courier integration, built on Next.js so category pages stay fast.

The problem

A shopper adds three items, reaches payment, and finds card is the only option — no cash on delivery, none of the local methods they normally use. Tab closed. On another store the shipping cost appears at the final step, after five minutes of typing address details, and it is higher than expected. On a third, the item shows as in stock, the shopper pays, and two days later the owner discovers the last unit was sold over the counter that morning because nothing connects the shop floor to the website. These are not edge cases. They are the default outcome when a store is assembled quickly on an off-the-shelf template by someone who never asked how people in this market actually buy: a meaningful share of orders paid on delivery, shipping cost expected up front rather than as a surprise, and stock figures assumed to be true. None of that friction appears in any report you receive. It surfaces only as an abandonment rate nobody can explain, and as the slow suspicion that the advertising budget is working while the store is not.

What we build

Checkout is where we start, and everything else is designed backwards from it. The catalog gets categories and filters that match how your customer searches — price, size, colour, availability — rather than mirroring how products happen to be arranged in your internal system. Payments connect to the providers this market actually uses, card through Viva Wallet or Stripe and cash on delivery where it makes sense for your product category, with shipping cost shown early instead of revealed at the last step. Courier integration works in both directions: the buyer sees a delivery estimate before paying, and your team generates the shipping label without retyping an address. Stock updates in real time, so an item cannot stay purchasable after the last unit leaves — including from the physical shop, if the two are connected. The store runs on Next.js and deploys on Vercel, which keeps category and product pages fast even with a large catalog; that shows up directly as fewer abandoned baskets and better search visibility. Before opening, we run live test orders with small real amounts, because the only proof that payment, stock and shipping agree with each other is an order that went all the way through.

What you get

Stack

Timeline

Catalog structure and the buying flow are designed in the first two weeks. A mid-sized store with payments and couriers connected takes five to eight weeks to build. The last step before opening is a round of live test orders paid with real money in small amounts, so payment, stock and shipping are confirmed to agree with each other while the store is still private.

Indicative cost

A store with up to a hundred products and standard payment integration starts at €3,000. With a larger catalog, multiple variants per product and a link to a till or warehouse system, it reaches around €12,000. Hosting and technical support start at €40 a month and rise with order volume. We take no commission per order — the only percentage is the one your payment provider charges.

Frequently asked questions

Do you support cash on delivery alongside card payments?

Yes, where it fits your category. In several product categories a large share of orders is still paid on delivery, and removing that option quietly removes those customers. We decide together during the design phase which methods your buyers actually expect.

What happens when a product sells out?

The system marks it unavailable or hides it, whichever you prefer, so nobody can pay for something that no longer exists. If you also run a physical shop, stock can be synced so a sale at the counter is reflected online and the other way round.

Who owns the store and the customer data?

You do, entirely. The database, the domain and the source code are handed over in your name. You can move the store or change partner at any point without losing your product data or your customer list.

Can I add products myself after launch?

Yes, through the admin panel and without touching code. You add photos, price, description and stock, and the product appears in the catalog straight away. Bulk changes across many products are also possible where the catalog is large.

Why not just use a hosted store platform?

For a small catalog with no unusual requirements a hosted platform is a reasonable choice, and we will say so. It stops being reasonable when you need a real link to stock or a till system, when monthly fees and per-order commissions start to compound, or when page speed on a large catalog becomes the thing costing you sales.

Related services

Want to talk it through?

Tell us what you are trying to solve and we reply with a concrete proposal.

Get in touch